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Digital Marketing Advisor (2243)

📁
Marketing
💼
North America
📅
RET00000296 Requisition #
At ENGIE North America, innovation and excellence create a platform for growth. We have a range of businesses in the United States and Canada, including clean power generation, cogeneration, and energy storage; retail energy sales; and comprehensive services to help customers run their facilities more efficiently and optimize energy and other resource use and expense. Nearly 100 percent of our power generation portfolio is low carbon or renewable. Globally, ENGIE is the largest independent power producer and energy efficiency services provider in the world, with operations in 70 countries employing 150,000 people, including 1,000 researchers in 11 R&D centers.

 

We are looking for talented and motivated individuals to create the future of energy and customer solutions. Join a rewarding and flexible work environment that encourages innovation and creativity to help customers meet their energy challenges today and in the future.


The Job: Digital Marketing Advisor

Purpose
The position will be responsible for driving company/brand strategy and positioning, customer experience, web enrollment and referral journeys, development of digital marketing campaigns, database marketing, customer engagement using segmentation, and focusing on optimizing the portfolio of the B2C retail business through acquisition, renewal, and actionable insights.

Location/Department
Houston, ENGIE Retail- Think Energy

Status
Salaried - Exempt

Essential Job Functions
  • Contribute to the company’s competitiveness and profitability by leading projects to optimize our customer experience, retention, and acquisition.
  • Take charge of thinkenergy.com web creation, development and maintenance.
  • Set the direction for customer segmentation, targeted customer acquisition strategy using demographic and psychographic data, and messages and offers using a data-driven approach across markets and segments.
  • Benchmark across industries finding new and innovative ways to onboard and communicate with customers.
  • Generate and/or coordinate creative for all customer facing systems and correspondence.
  • Develop Think Energy brand strategy and positioning to drive it to the next level. Ensure brand awareness in targeted markets, including development of strong positioning, advertising, marketing, PR, and media plans.
  • Collaborate with customer care team to lead the company's customer relationship efforts, and instill the voice of the customer down through the organization.
  • Direct the digital strategy across multiple digital channels for Think Energy.
  • Develop affinity marketing channels through A/B testing and involvement in the Think Energy Growth Team.

Requirements

  • Proficient in HTML, Javascript, and Bootstrap.
  • Design and implementation experience in Website creation (Wireframing, graphics, coding).
  • Experience with Git, Azure Dev Ops (TFS).
  • Familiarity with Microsoft Azure a plus.
  • Proven strong creative, strategic, analytical, and organizational skills.
  • Experience developing and managing within budgets.
  • Experience in a start-up, high-pressure environment, delivering tangible results through optimizing cost to serve, retention, and margin strategy.

Essential Physical Abilities

  • Ability to meet highest attendance requirements.
  • Ability to communicate effectively, both written and verbally.
  • Ability to handle multiple assignments on a timely basis with a high degree of accuracy.
  • Ability to use personal computer, calculator, etc.
  • Could involve some lifting.

Education/Experience

  • Bachelor’s degree or equivalent experience in Marketing, Communication, Graphic Design, Web Design, or Computer Science.
  • Professional background with 7-10 years of experience in Marketing and Web Development or similar discipline with a minimum of 2 years’ experience in B2C.  

 

 

 

Working Environment
Work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is not exposed to weather conditions. The noise level in the work environment is usually moderate.

 

For this role you must have authorization to work in the United States. Qualified applicants are considered for employment, and employees are treated during employment without regard to race, color, religion, sex, sexual orientation, national origin, age, disability, veteran status, gender identity, or expression, genetic information or any other legally protected status.

 

This job advertisement is supported by the ENGIE Talent Acquisition team. Agency involvement is not required. All related inquires must be done to the Talent Acquisition team, not direct to ENGIE North America Managers.

 


 


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