Marketing Manager

About ENGIE Energy Access (EEA)

ENGIE Energy Access is the leading Pay-As-You-Go (PAYGo) and mini-grids solutions provider in Africa. The company develops innovative, off-grid solar solutions for homes, public services and businesses, enabling customers and distribution partners access to clean, affordable energy. The PAYGO solar home systems are financed through affordable instalments from $0.19 per day and the mini-grids foster economic development by enabling electrical productive use and triggering business opportunities for entrepreneurs in rural communities. With over 1,800 employees, operations in nine countries across Africa (Benin, Côte d’Ivoire, Kenya, Mozambique, Nigeria, Rwanda, Tanzania, Uganda and Zambia), over 1.9 million customers and more than 9 million lives impacted so far, ENGIE Energy Access aims to impact 20 million lives across Africa by 2025.

www.engie-energyaccess.com  

www.linkedin.com/company/engie-africa

Job Purpose/Mission

This role has been created to Grow EEA Brand in Rwanda to be the most known and preferred Solar Energy Company in Eastern Africa, with a BIG BRAND FEEL at every customer touch point.

Key Responsibilities

Strategy

• Design and continuously refine and iterate in-country Marketing strategy in line with EEA goals and KPIs on customer acquisition, retention and management.
• Define the Annual Marketing Budget in line with Brand growth ambitions.
• Design Annual Campaigns and Promotions Calendar aligned with Sales & PH Goals with ROI Metrics.
• Monitor and report on the effectiveness of marketing campaigns.
• Conduct market research to identify trends, opportunities, and customer segments according to demographic information, media consumption patterns and existing customer behavior then give insights on Product portfolio management.
• Analyze competitor activities and market conditions.
• Oversee digital marketing initiatives to optimize online presence and customer engagement.
• Create and manage marketing collateral to improve visibility and Brand Awareness
• In collaboration with CX & Sales drive the set-up of alternative channels including Distribution partners and Enterprises.
• Stay informed about relevant regulations in the energy sector.
• Ensure all marketing activities comply with legal and regulatory requirement

Implementation

• Scope out ALL Campaigns & Promotions, including the concepts, mechanics, budgets and success trackers.
• Decide and secure approval for Agency engagement, managing all contracts diligently.
• Provide guidance on the process of creating integrated marketing communications across ATL, BTL, OOH & OTT Platforms.
• Ensure Quality Control by reviewing and approving all Marketing Elements for publication and production; internal and external channels including social media, email, SMS, and more.

Reporting & Evaluation

• Evaluating and reporting country Marketing KPIs weekly, monthly, quarterly and annually.
• Track & report Budget to Actual weekly, monthly, quarterly and annually and align to spending plans with Finance.
• Assess how different marketing channels work together to achieve overall objectives.
• Ensure consistency in messaging across various platforms.
• Use data visualization tools to present complex information in a clear and understandable format.
• Create dashboards that provide a comprehensive view of marketing performance.

Team Building & Development

• Design/Redesign and retain a dynamic and agile Marketing team of highly motivated individuals.
• Performance management through reviews, feedback, coaching and mentoring.

Stakeholder Engagement

• Own & advance engagement with the Global Brand & Comms Unit & Operational Marketing, securing the relevant support required and keeping them informed on in-country successes.
• Own and advance relationships with key stakeholders in order to ensure value creation for both EEA and partners.

At EEA, we have high expectations for our managers. Each manager plays a key role in creating an exceptional experience not only for our customers but for every person on our team.

Our managers help EEA realize our ambitious goals while developing their own leadership skills and facilitating growth for their direct reports.

We believe that great managers:

• Deliver ambitious results: As a high-performing and accountable leader, you create an enabling environment for effective action and bold decision which contribute to successful delivery of results.
• Act with integrity: As an ethical leader you are honest, respectful, objective, and transparent. You create and build upon a foundation of trust and openness.
• Inspire and mentor the team: As an inspirational leader you walk the talk. You empower and coach your team with trust and humility.
• Are accessible: as an accessible leader, you develop and maintain deep connections with stakeholders through approachability and active listening.
• Ensure diversity and inclusion: as an inclusive leader, you ensure diversity and foster a sense of belonging.

Knowledge and skills

Experience:

• At least 5 years of professional Marketing experience in Energy sector, Banking, FMCG or Agency space.
• Experience leading entry level staff on tactical implementation
• Proven track record on success in brand building via traditional and digital platforms and tools. marketing experience in related industry including 2+ years of management experience
• Excellent Interpersonal communication skills to coordinate the work of internal or external teams working on the campaigns

Qualifications:

• Bachelor’s degree in business administration, Marketing, Advertising or related.
• MBA an Advantage

Language(s):

• English
• Kinyarwanda